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Hello! Thank you for your request for identification and analysis of the most successful marketing campaigns, key sponsorships, and notable partnerships launched by GrubHub, ubereats affiliate, DoorDash, Postmates, Amazon Restaurants, and Caviar in the US. The short version is that I have updated and completed columns M-R on the attached spreadsheet, per your request. Below you will find a deep dive of my findings.
In order to identify and analyze the most successful marketing campaigns, key sponsorships and notable partnerships launched by GrubHub, UberEat, DoorDash, Postmates, Amazon Restaurants, and Caviar in the United States, my colleagues and I first reviewed the previously submitted spreadsheet to determine which portions of columns M-R were lacking robust information. Then, I searched for marketing campaigns for UberEats, Amazon Restaurants, and Caviar since these are the ones without specific campaigns added yet. I also added information on the key partnerships and sponsorships that were empty or still needed additional data.
The spreadsheet already has information on specific marketing campaigns for GrubHub, DoorDash, Postmates. However, UberEats, Amazon Restaurants, and Caviar still needed more information.
Although, there are no specific labels for their marketing campaign, UberEats' marketing strategy is focused on expanding their reach, even outside of the U.S., and adding features to improve their app. Though I could not determine any formal marketing campaigns for UberEats, I was able to find their Pintrest, Twitter, Instagram, and Facebook accounts that showcase the type of marketing they do through their social media accounts. Their primary marketing strategy is through photographs, deals, and guides posted by both their restaurant partners and consumers. Additionally, MediaPost discusses how UberEats markets, giving a top 5 lessons to learn from UberEats' marketing techniques. UberEats has 54.1k Twitter followers and has sent out 7,825 Tweets.
Amazon launched a campaign in September 2015 for restaurant delivery via Prime Now which started in Seattle. In May 2016, they also launched the restaurant delivery service in Manhattan.
Like UberEats, I found no specific labels of marketing campaigns to determine the most successful for Caviar but part of their marketing strategies include supporting and promoting their exclusive restaurant partners as well as testimonials.
The spreadsheet contains the number of restaurants that partnered with GrubHub, UberEats, DoorDash, Postmates, and Caviar as well as other key partnerships. Initially, the key partnership for Amazon Restaurants only include Olive Garden. After visiting Amazon Restaurants' page, I found that the number of restaurants in each of the cities that make use of Amazon's exclusive delivery service were specified. The sum of these numbers concludes that Amazon Restaurants is partnered with a total of 6,491 restaurants in the U.S.
The spreadsheet already contains events sponsored by the aforementioned delivery services except DoorDash and Amazon Restaurants. DoorDash held a couple of launch parties on July 2015 in Downtown and Pacific Beach where they offered free drinks and appetizers. Unfortunately, there are no mentions of sponsorships or events held by Amazon Restaurants in their website or social media pages, except for the expansion of their services in the campaigns.
To wrap it up, columns M-R on the attached spreadsheet are now complete. The most successful marketing campaigns, key sponsorships and partnerships have been updated and nothing from the previously included information was removed or replaced. Thanks for using Wonder! Please let us know if we can help with anything else!